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Avery Dennison Continues ‘Smart’ Expansion

Partnerships, acquisitions and increased R&D have elevated the company’s position in this field.

With the industry placing a premium on speed, quality and efficiency for label printers, we must also remember that there are increasing opportunities for brands and consumers to change their experience with labels and packaging. Smart labeling can change the packaging landscape in a number of ways, from combating counterfeit goods to revolutionizing the retail experience. Yes, a label must look good on the shelf, but it can also be functional. Avery Dennison, a materials supplier based in Men...

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